About me
The art of lasting beauty
Véronique Beaupré
A passionate hairdresser for over 27 years and owner of Le Local B salon for over 16 years. My art is based on a simple philosophy: lasting beauty.
Every cut, every color and every gesture is designed to offer my clients elegant, healthy and easy-to-maintain hair, day after day.
A successful hairstyle is one that remains beautiful, harmonious and natural long after the appointment.
My expertise
A meticulous, tailored approach focused on your lifestyle
Personalized coloring and subtle harmonies
Precise and refined cuts
Custom hair transformations
Hair extensions and natural volume
Assignment
To offer every woman a personalized and lasting hair care experience
Founded on excellence, precision, and trust. My goal is to share my knowledge and expertise so that everyone can reach the full potential of their hair — with high-performance products, precise advice, and caring support.
Vision
Create a high-end beauty benchmark
Where hairdressing expertise meets education, care, and sustainability. I want to build a world where every woman can feel guided, understood, and valued, by accessing professional-quality recommendations, exceptional products, and detailed, tested, and approved pro tips.
My Story
The art of detail and transformation
More than two decades of passion
For more than two decades, I have lived my passion for hairdressing as an art of detail and transformation.
Each strand of hair tells a story
Through my experiences in salons, fashion shows and professional brand education programs, I have learned that every head of hair tells a story — and that the hairdresser's mission is to reveal it with accuracy and elegance.
Extreme personalization
My approach is based on extreme personalization: I observe, I listen, I analyze the lifestyle, habits and needs of each of my clients to create a result that is as harmonious as it is lasting.
A transformative personal experience
Recently, I also went through a period of hair loss related to perimenopause — an experience that prompted me to deepen my understanding of hair and scalp health.
Supporting women
Today, I want to support women through all stages of their lives, helping them regain health, confidence, and the pleasure of feeling beautiful, naturally.
Hair beauty is not the result of a single product or a single gesture, but of a sum of small details mastered with care and consistency.
Services & Products
Two experiences, one same excellence
In the Salon
The Local B Experience
A tailor-made approach, where each service is designed according to your style, your needs and your lifestyle.
- Custom hair coloring: personalized, elegant, and luminous shades
- Precise and durable cuts, designed to stay impeccable week after week
- Hair transformations: from subtle refinement to complete metamorphosis
- Extensions and natural volume, precisely applied for a fluid and balanced result
- Exclusive tips for caring for your hair at home
Online
The beauty experience at your fingertips
A rigorous selection of products and accessories chosen for their effectiveness, quality and consistency with my philosophy.
- My favorite products to nourish, protect and enhance your hair
- Essential accessories for hair health
- Exclusive guides and tutorials, inspired by my salon advice
- Precise and combined tips, because true beauty results from the sum of small, well-executed gestures.
Testimonials
What they say
Véronique transforms hair… and our self-confidence. She understands our needs with rare precision.
Her work is of exceptional quality. My color stays beautiful for weeks, and my hair has never been so healthy.
A new stage
Sharing this expertise with a larger number of women
Today, I want to go further: to share this expertise with a larger number of women through a refined e-commerce platform, where every piece of advice and every product is chosen with the same rigor and passion as in my salon.
— Speedwell
