Kérastase

Blond Absolu Ultra-Violet Shampoo

Purple shampoo, which neutralizes brassy tones.

$62.00

Kérastase Blond Absolu Ultra-Violet Shampoo is a nourishing purple shampoo specifically formulated for bleached and color-treated blonde hair. It contains ultraviolet neutralizers to reduce brassy tones, making it one of the best shampoos for blonde hair, but also a very effective shampoo for gray and white hair.

Size: 250 ml

Blond Absolu Ultra-Violet Shampoo
$62.00
PROFITS

✔ Instantly neutralizes brassy and yellowish tones to maintain cool blondes.
✔ Kérastase Blond Absolu intensifies the vibrancy of hair color.
✔ Illuminates blonde hair.

Hydrates hair 84% more*
Reduces surface damage by 61%*
Makes hair 16x stronger**

* Instrumental test after application of Bain UV, Cicaflash and Cicaextrême Oil
** Instrumental test after application of Bain UV and Cicaflash

USE

Step 1:
Apply the shampoo for blonde hair to wet hair. Leave on for at least 2 minutes, or longer, depending on the desired level of neutralization.

Step 2:
Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

INGREDIENTS

Hyaluronic acid:
Hyaluronic acid fills and heals damage to the hair fiber from within, deeply nourishing the cuticle and making it more even. This ultra-concentrated acid strengthens hair and hydrates the scalp, thus preventing breakage.

Edelweiss flower:
Rich in antioxidants to protect hair against daily aggressions and soften weakened hair fibers. Restores and softens the fiber; protects against damage by resisting all environmental changes.

Ultraviolet neutralizers:
Highly concentrated pigments neutralize and eliminate brassy and yellowish tones. They illuminate highlights and strands, revealing a radiant, natural shine.

SCIENCE

How to care for blonde hair?

Kérastase discovered thetwo golden rules for bleached blonde hair.

First of all, THEBleached hair needs hydrationThis means they need a layer of moisturizing and nourishing active ingredients on the fiber cuticle to prevent surface damage.

Secondly, THEbleached hair needs repair, protection and neutralization, in order to strengthen the fiber, prevent possible breakage and neutralize unwanted coppery reflections.

Why is hyaluronic acid beneficial for blonde hair?

Kérastase uses the ultimate molecule for hydrating blonde hair:HYALURONIC ACID.

Thanks to our biotechnologically produced hyaluronic acid, we have created Blond Absolu products withhyaluronic acid MACRO, so that they remain perfectly on the surface of the hair and provide lasting hydration and strengthening.

He acts in a duo withMICRO hyaluronic acidcapable of penetrating the scalp skin to moisturize and strengthen the scalp's barrier function in a lasting way.

FRAGRANCE

The Fresh Scent of Blond Absolu

Inspired by the modernity and freshness of new colognes, Blond Absolu aims to connect with a new generation of consumers through a fragrance that is eco-friendly, luxurious, and aromatic. Blooming flowers and dazzling citrus are its top notes, revealing a lasting experience full of youthfulness and boldness.